July 2, 2010 1 Comment
When I was new @ logo designing… i thought that its.. just a silly work, any one can do it. But when I made some logos n took the reviews from some people n some friends, then I realise that the logos are the very precious for any brand or web site, it means a lot. when people enter your site… first they will see your logo. Its not that … if your logo is nice then people will visit you. But creative n meaningful logos makes the user to stay on your site.
While working i learned these points, hope it will help you in designing..
1)A logo must be describable
Yes ! they talk. They talk about you.
A logo is identity of your business or website. It describes what you are doing or what you are trying say through your site.
2)A logo must be memorable
Always try to make it unique and recognizable. That makes your logo memorable.
3) The color combination
I don’t know why some people say color combination is not a big issue for Logo designing or they keep it at low priority. I never follow them, just think about the client n his logo. I think color combination is as important as its uniqueness or creativity. So be careful while selecting the color of your logo, try to keep it in some fresh n attractive colors.
4) Sometime it is better to keep it simple.
Sometime it is better to keep your logo simple. A complex logo is difficult to understand or recognize that you are saying through your logo and also difficult to remember.
5) Make it readable
If user can’t read your logo, then it’s useless to design it. So make it readable.
6) Don’t include photos
It’s a tip given by my colleague (Mr. Sushil Lad). As he experienced some problems and clients feedback while designing a logo with photo. So I never use photos, while designing a logo.
7)Don’t use more than two fonts.
Its not the restriction to use only two fonts. You can use any no. of fonts. But using more fonts will result to loose its quality or clarity or its focus. Using two different fonts will make a good contrast or can catch users eye. So try to use at max two fonts.
8)Don’t make the tagline as a part of your logo.
What is tagline?
A line with few words – that describes what you do in shortly or your motto or your company’s mission.
But sometime these tagline interfere with integrity of the design. So keep the tagline below your logo keeping some li’l space. But don’t make it as a part of your logo.
9)Logos are for user
The logos are for our users not for us… so think taking care of users while designing a logo. A logo that you like… is not necessarily like the user.
10)Make it scalable
ohhhh ..how i forgot this point
Making your logo scalable will fit it at any size. You can use it at anywhere.
You can use it on BIG BANNER or as a small icon or may be as a fav-icon [:B].
11)Get a feedback
It is most important thing after you finished with designing a logo. Taking the people’s feedback will let you know about your logo, is it really expressing your business or a website.
😀 😀 😛 hope you enjoyed this post.
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